NYSE · CPNG

Coupang, Inc.

Consumer Cyclical · Specialty Retail

$15.12▼ 0.01% ($0.00)today

As of 2:18 PM ET

52-week

$14.45$34.08

Market cap

$27.17B

P/E

134.80

Volume

6.83M

Shares outstanding

1.80B

What the market price implies · Reverse DCF

Historical revenue grew by 17.04%/yr over the past 4 years.

Selected forecast · Base scenario

8.38%/yr · actual 10-year annualized revenue growth

Year 1 growth: 13.13%

Market-implied · Base operating assumptions + edited margins

Unavailable · flat 10-year annualized revenue growth

Reverse DCF solves revenue growth itself using Base operating assumptions and your edited margins. Changing forecast growth alone does not change the implied rate. This is a model-implied requirement, not an analyst forecast.

No supported revenue growth rate matches this price with these operating assumptions.

Valuation

Recommended · Revenue & margin DCF

Price used

$15.12

Estimated value / share

Unavailable

Base scenario

USD · TTM ending 2026-06-30

Every projected year produces negative free cash flow, so the model returns a negative enterprise value. A discounted-cash-flow valuation cannot be defended on those inputs, so it is not shown.

Year 1 growth 13.13% · Ending margin 0% · Discount rate 10.53%

Assumption scenarios, not statistical confidence intervals.

Method, dates & sources

Estimated from future revenue, operating margins, and the investment needed to support them.

Price timestamp: Sep 14, 2026, 6:18 PM UTC
Financial statement period: TTM ending 2026-06-30
Data refreshed: Sep 14, 2026, 6:19 PM UTC · provider

Why this method?

There is not a stable run of positive FCFF to anchor a direct cash-flow CAGR, so the model should start from revenue and margin assumptions instead.

Is FCFF positive and has it been for 3+ consecutive years? Latest FCFF is not positive.

Price vs Fundamentals

Why The Stock Is Moving

Likely fundamental deteriorationModerate confidence

1Y Price: -54.91%Revenue (TTM): 9.92%FCF (TTM): -86.16%P/E: 50th pct

What changed

The stock fell 54.91% over the last year. Revenue grew 9.92% over the trailing twelve months. Operating margin moved from 2.24% to -1.77%. Free cash flow declined 86.16% over the trailing twelve months.

What the market seems to be pricing

The market is reacting to weaker business momentum more than just compressing the valuation multiple. Even if the shares already screen cheap on P/E, investors are still discounting lower future earnings power.

What would invalidate this read

Operating margin stands at -1.77%. Free cash flow fell 86.16% — a return toward positive territory would undermine the deterioration thesis. If margins and cash flow stabilize while the stock stays depressed, the gap shifts from fundamental damage toward pure multiple compression.

Performance

Return analysis

Company profile

Coupang, Inc., together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally.

CEOBom Kim

SectorConsumer Cyclical

IndustrySpecialty Retail

Employees108,000

IPO dateMar 11, 2021

https://www.aboutcoupang.com

Market multiples

Forward P/E—

EV/EBITDA34.34

Enterprise value$41.2B

Stock splits

No stock splits recorded for this ticker.

Profitability & growth

Revenue growth3.89%

Gross margin (FY2025)29.37%▲0.2ppvs FY2024

Operating margin (FY2025)1.37%▼0.1ppvs FY2024

ROE-19.99%▼24.8ppvs FY2025

Analyst consensus

RatingBuy

Target price$25.25▲67.05%

Buy

Hold

Sell

Analyst ratings tend to be lagging indicators. Use as one signal among many.

Earnings

Full quarter-by-quarter history of actuals vs estimates. Switch into compare mode to inspect one metric year-over-year.

Next report

Nov 3, 2026

Q4 FY26 · EPS est -$0.06 · Revenue est $9.76B

View