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The difference
Hours of research.
Thirty seconds.
Skip the 248-page 10-K. Get the insights that matter.
Note 1: The Company's fiscal year is the 52 or 53-week period that ends on the last Saturday of September. The following discussion should be read in conjunction with the consolidated financial statements and related notes included in Item 8 of this Annual Report. The information presented in this section reflects management's discussion and analysis of financial condition...
Hours of reading. Still not sure.
From Revenue to Gross Profit
Top-line revenue minus cost of goods
From Gross Profit to Operating Income
How gross profit shrinks after operating expenses
What this implies
R&D is now the single largest drag at $80B (44.4% of gross profit), eclipsing cost of goods as the primary margin compressor. Operating margin compresses to 23.7% — heavy investment phase signaling a platform bet beyond hardware.
30 seconds. Clear picture.
From Revenue to Gross Profit
Top-line revenue minus cost of goods
From Gross Profit to Net Income
How gross profit shrinks after operating expenses, taxes, and interest
What this implies
Cost of Goods is the largest expense at $210B (53.8% of revenue). Services at 73.9% gross margin is pulling the blended rate up — the real story is software economics layered onto a hardware install base.
Valuation
See what a stock is actually worth
Our DCF model estimates intrinsic value and compares it to the current price. A reverse DCF shows what growth the market is already pricing in — so you can spot when the price doesn't match the fundamentals.
Current Price
$220
Fair Value (DCF)
$245
+11% UpsideImplied Growth
8.4%
Historical CAGR
12.1%
Fundamentals
Key numbers, no spreadsheet required
Revenue, margins, free cash flow, return on capital — the metrics that matter, pulled automatically and shown with period-over-period changes so you can spot trends instantly.
Revenue
$391B
+2.0%
Net Margin
26.4%
+1.4pp
Free Cash Flow
$108.8B
+8.2%
ROIC
56%
+3.1pp
Profitability
See where every dollar goes
For any public company, instantly see how revenue flows to profit. Waterfall charts break down margins step by step, and a dollar-breakdown bar shows exactly how each dollar of revenue is spent.
Price vs Fundamentals
Why the stock is moving
Every ticker gets AI-curated catalysts — bullish and bearish news ranked by impact, so you instantly know what's driving the price and whether the move is justified by fundamentals.
Research for AAPL
Bullish
Bearish
Apple Intelligence Drives iPhone 16 Upgrade Cycle Above Analyst Expectations
9to5mac.com · Feb 18
Strategy
What you can do with a fair value estimate
Once you have a fair value, the action depends on where the price sits. Below it — buy with a margin of safety. Near it — wait and collect premium. Above it — walk away.
Margin of safety. The bigger the gap, the more room for error.
Set limit orders or sell cash-secured puts below your price.
When the market prices in impossible growth, the risk isn’t worth it.
For educational purposes only. Not investment advice.
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Congress Trades
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Congressional stock disclosures, organized by ticker. Know when politicians are taking positions in companies they regulate.
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