Reading the tape
NASDAQ: CRCT
Cricut, Inc.
Technology · Computer Hardware
Market Cap
$893.43M
52w High
$7.33
52w Low
$3.74
P/E
11.66
Volume
3.49K
Outstanding Shares
211.71M
Price vs Fundamentals
Why The Stock Is Moving
Mixed / unclearLow confidence
Note: The most recent financial data is over 3 months old. Metrics shown may not reflect the latest reporting period.
1Y Price: -18.11%Revenue (TTM): -0.53%FCF (TTM): -28.72%P/FCF: 21st pct
What changed
The stock fell 18.11% over the last year. Revenue declined 0.53% over the trailing twelve months. Operating margin moved from 10.68% to 13.55%. Free cash flow declined 28.72% over the trailing twelve months.
What the market seems to be pricing
The stock has moved lower against modestly weakening underlying metrics. The operating data does not yet tell a clear story — the move may reflect sentiment, sector rotation, or macro factors rather than company-specific earnings power.
What would invalidate this read
Operating margin currently stands at 13.55%. A decisive move in revenue — currently down 0.53% — would be the clearest signal to resolve the ambiguity.
Company profile
Cricut, Inc. designs and markets a creativity platform that enables users to turn ideas into professional-looking handmade goods.
CEOAshish Arora
SectorTechnology
IndustryComputer Hardware
Employees640
IPO dateMar 26, 2021
Valuation
Forward P/E—
EV/EBITDA8.54
Enterprise value$820.57M
Stock splits
No stock splits recorded for this ticker.
Profitability & growth
Revenue growth-2.73%
Gross margin55.08%▲11.26%vs FY2024
Operating margin13.55%▲26.85%vs FY2024
ROE22.33%▲65.86%vs FY2024
Analyst consensus
RatingSell
Target price$4.00▼5.21%
0
Buy
0
Hold
4
Sell
Analyst ratings tend to be lagging indicators. Use as one signal among many.
Earnings
Full quarter-by-quarter history of actuals vs estimates. Switch into compare mode to inspect one metric year-over-year.
Next report
May 5, 2026
Q2 FY26 · EPS est $0.05 · Revenue est $164.33M
View
Dividends
$0.95/shareSemi-annualStretchedCRCT pays a dividend with a 22.51% dividend yield, covered 0.9× by free cash flow.
Dividend Yield
22.51%
Annual Div / Share
$0.95
3yr CAGR
-11.05%
Payout Ratio
263.48%
Stretched
Dividend Growth Rate
3yr CAGR
-11.05%
Dividend Safety
2/10Stretched
Dividend History
Annualized dividend cycles per share
YearAnnual DivYoY
2026$0.95+58.3%
2025$0.60-55.6%
2023$1.35—
Income Projection
Invest
$
Growth rate:
Reinvest dividends
Today
$225/yr
$19/mo
In 5 yrs
$225/yr
$19/mo
In 10 yrs
$225/yr
$19/mo
| Today | In 5 yrs | In 10 yrs |
|---|---|---|
$225/yr $19/mo | $225/yr $19/mo | $225/yr $19/mo |
Analysis
Dividend Strengths
No strong strength signal stands out from the latest period pair.
Risks to Watch
High payout ratio
With 263.48% of earnings paid as dividends, there is limited retained earnings for reinvestment — and a dividend cut becomes more likely if earnings decline.
Dividend exceeds free cash flow
Free cash flow covers only 0.87× the dividend. The company is paying out more than it generates in cash, which is unsustainable without borrowing or asset sales.