Reading the tape
NYSE: PRU
Prudential Financial, Inc.
Financial Services · Insurance - Life
Market Cap
$34.09B
52w High
$119.76
52w Low
$91.89
P/E
9.59
Volume
832.12K
Outstanding Shares
348.00M
Price vs Fundamentals
Why The Stock Is Moving
Mixed / unclearLow confidence
Note: The most recent financial data is over 3 months old. Metrics shown may not reflect the latest reporting period.
1Y Price: -5.27%Revenue (TTM): -13.74%FCF (TTM): -26.24%P/FCF: 61st pct
What changed
The stock fell 5.27% over the last year. Revenue declined 13.74% over the trailing twelve months. Operating margin moved from 4.54% to 7.63%. Free cash flow declined 26.24% over the trailing twelve months.
What the market seems to be pricing
The stock has moved lower against modestly weakening underlying metrics. The operating data does not yet tell a clear story — the move may reflect sentiment, sector rotation, or macro factors rather than company-specific earnings power.
What would invalidate this read
Operating margin currently stands at 7.63%. A decisive move in revenue — currently down 13.74% — would be the clearest signal to resolve the ambiguity.
Company profile
Prudential Financial, Inc., together with its subsidiaries, provides insurance, investment management, and other financial products and services in the United States and internationally.
CEOAndrew Francis Sullivan
SectorFinancial Services
IndustryInsurance - Life
Employees37,936
IPO dateDec 13, 2001
Valuation
Forward P/E—
EV/EBITDA10.84
Enterprise value$53.28B
Price / Book1.05
Stock splits
No stock splits recorded for this ticker.
Profitability & growth
Standard profitability metrics can be misleading for financial/insurance companies. GAAP requires unrealized investment gains/losses in net income (affecting ROE), and margins are blended across diverse business segments.
Revenue growth23.97%
Gross margin31.06%▲69.60%vs FY2024
Operating margin7.63%▲73.40%vs FY2024
ROE11.02%▲12.67%vs FY2024
Analyst consensus
RatingHold
Target price$103.38▲5.53%
8
Buy
24
Hold
5
Sell
Analyst ratings tend to be lagging indicators. Use as one signal among many.
Earnings
Full quarter-by-quarter history of actuals vs estimates. Switch into compare mode to inspect one metric year-over-year.
Next report
May 5, 2026
Q2 FY26 · EPS est $3.10 · Revenue est $14.1B
View
Dividends
$5.45/shareQuarterlyDividend Achiever · 17yrSafePRU pays a dividend with a 5.56% dividend yield, 17 consecutive years of growth, growing at 4.18% annually, covered 3.3× by free cash flow.
Dividend Yield
5.56%
Annual Div / Share
$5.45
5yr CAGR
+4.18%
Doubles every ~16.9yr
Payout Ratio
53.86%
Safe
Dividend Growth Rate
3yr CAGR
+4%
5yr CAGR
+4.18%
10yr CAGR
+8.27%
Dividend Safety
9/10Safe
Dividend History
Annual dividends paid per share
YearAnnual DivYoY
2025$5.40+3.8%
2024$5.20+4.0%
2023$5.00+4.2%
2022$4.80+4.3%
2021$4.60+4.5%
2020$4.40+10.0%
2019$4.00+11.1%
Income Projection
Invest
$
Growth rate:
Reinvest dividends
Today
$56/yr
$5/mo
In 5 yrs
$68/yr+23%
$6/mo
In 10 yrs
$84/yr+51%
$7/mo
| Today | In 5 yrs | In 10 yrs |
|---|---|---|
$56/yr $5/mo | $68/yr+23% $6/mo | $84/yr+51% $7/mo |
Yield-on-cost grows from 5.56% → 8.38% over 10yr
Analysis
Dividend Strengths
Dividend Achiever
PRU has raised its dividend for 17 consecutive years — qualifying as a Dividend Achiever, demonstrating long-term commitment to shareholder income.
Well-covered by free cash flow
The dividend is covered 3.3× by free cash flow, indicating the company generates sufficient cash to sustain and potentially grow the payout without straining its finances.
Risks to Watch
No strong risk signal stands out from the latest period pair.
Congressional Activity
Congress Trades in PRU
STOCK Act disclosures from senators and representatives.
Lloyd Smucker
PAhouseRepublicanSale2026-04-23$1,001 - $15,000+8d to disclose